The key steps to take  

when planning a website redesign

First impressions matter! A well-designed website can make your business appear professional and trustworthy, while a poorly designed one can turn customers away.

A website is often the first impression that a potential customer or client has of your business. It is crucial that your website reflects your brand, is user-friendly, and provides visitors with the information they need. A website redesign can help to achieve these goals and more.

The decision to redesign a website may arise because your existing website has an outdated design, broken user experience, lack of accessibility, or just its time came to a facelift. Whatever the reason, you should approach the website redesign with careful planning.

Here are some of the key steps we recommend to take when planning a website redesign:

Define your goals: Start by defining your goals and objectives for the redesign. What do you want to achieve with your new website? Do you want to increase traffic, generate leads, improve user experience, or all of the above? Understanding your goals will help guide the rest of the process.

Evaluate your current website and identify areas that need improvement. Look at design elements, such as color schemes, font styles, and imagery. Identify its strengths and weaknesses in terms of design, content, functionality, and user experience. Before start building anything, it is important to know how you want your visitors to use it and for what purpose. If you have competitors, analyzing their websites and other websites you like will provide opportunities to improve your site and avoid mistakes. Consider user experience, such as page load times, navigation, and mobile responsiveness. Analyze your website's content and structure, including the messaging, calls to action, and organization.

Determine who your target audience is and what they need from your website. Consider their preferences, pain points, and behaviors. Use this information to inform the redesign, making it more effective at attracting and engaging your target audience. Such research can also help you identify trends, user expectations, and best practices for your website development.

Develop a plan based on your goals, website audit, and target audience analysis for the redesign. This should include a detailed outline of the website's structure, design, content, and functionality.

Hire a professional or DIY. Decide whether you'll hire a professional web designer/developer or do it yourself. If you're not experienced in web design and development, it may be best to hire a professional to ensure that your website meets your goals and expectations. Besides that an experienced professional can ask the right question which will save you lots of time and of course money.

Design first, then do the development. Based on your goals, research, and evaluation of your current website, develop a plan for your new website. This plan should include a detailed outline of the new website's structure, design, content, and functionality. With a plan in place and a platform chosen, you can begin the process of designing and developing your new website. This may also involve creating wireframes, designing new graphics and layouts, writing new content, and coding the new site.

Launch the website making it live and accessible to the public. Once your new website is complete, it's time to launch it and promote it to your target audience. Use digital marketing strategies such as social media, email marketing, and search engine optimization (SEO) to drive traffic and engagement to your new site.

A website redesign can be a daunting task, but the benefits of a well-executed redesign can be significant. A redesigned website can improve your brand image, increase user engagement and conversions, and ultimately drive business growth. By following these key steps and working with a professional web development team, you can ensure that your website redesign is a success.